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Priya Viswanathan

Apple Grabs Lionís Share of the US Mobile Market in 2012

By December 22, 2012

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Kantar, considered to be one of the world's largest reporters of live market trends, estimates that Apple has managed to grab 53.3% of the mobile market share in the US this year, with the introduction of its latest lineup of iPhones and iPads.

We all know that the iPhone 5, the iPad 4 and the iPad Mini created quite a stir in the market. But what one did not expect was that a company's flagship product would actually be capable of helping it rise so swiftly.

The company has registered this stupendous rise from around late September, which is what indicates that the new iOS devices are responsible for this market leap. Incidentally, this is the first time Apple has made its way past the 50 percent mark.

Android has remained pretty much steady this year, holding onto 41.9 percent of the market share. However, the above figures are rather deceptive and do not give one the big picture.

The fact remains that Android has secured 61 percent of the sales in the 5 largest European countries, Germany, France, Italy, Spain and the UK. It also continues to rise in popularity on a worldwide scale. Apple has still to create a noteworthy impression on countries such as China, Brazil and so on.

Will Apple be able to supersede Android in 2013? Or will Android emerge the global winner yet again? What do you think?


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