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Priya Viswanathan

Kantar: Android Tops the US Smartphone Market Share in January

By February 26, 2013

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One would imagine that Apple would have gobbled up the lion's share of the market, thanks to the company introducing a horde of new iOS gadgets in the last few months. Surprisingly, however, the latest market research data from Kantar reveals that it was Android that had captured the US smartphone market share in January this year.

Reportedly, Android had seized 49.4 percent of the sales in the timeframe from November 2012 to January 2013. The Apple iOS had a 45.9 percent share to its credit and Windows Phone 8 registered a mere 3.2 percent.

The mobile market is always rather volatile, but this sudden shift is surprising even experts. This sudden trend could probably be attributed to Sprint's decision to cut the price of the Galaxy S III to just $99 along with a service contract. This had also helped Samsung make brisk sales on its impressive flagship product within the United States, registering 60.3 percent sales in Q1 2013.

While the price dip helped Android and Samsung get a stronghold on the market, this also turned out to be good for Sprint, which emerged as the third most important carrier in the US. However, it did not help the carrier itself, which registered only a marginal increase in profits for the same time period.

What do you make of this trend? Do you think Android will emerge as the winner in 2013?

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