As more and more businesses are going the mobile way, it is now becoming imperative for any and every company to create a mobile-friendly version of their business Website. An increasing number of users use their mobile devices to access the Internet while on the go. In order to keep them engaged with your product, you need to be able to give them the maximum user experience possible on the much smaller mobile devices. While many companies build separate mobile Websites for themselves, the very latest trend is to create a responsive Web design, so that one design can work perfectly with traditional PCs and with mobile devices as well.
Which one of these is better for your business? Can you do enough with a regular mobile Website? Or is it absolutely necessary for you to create a responsive Website design? Read on to find out….
Content Creation on Responsive Websites
While responsive Web design automatically formats the screen contents for different mobile systems, it should be understood that each mobile user expects something different from your Website. You need to understand this aspect and intuitively provide them that information. For instance, a smartphone user may be visiting your Website only to know your address or telephone number, whereas, a tablet device user may be intending to perform a more advanced task, know more about your location-based offers or even make purchases at your eStore.
Considering the above-mentioned example, you could be creating a simple click-to-call feature for mobile phone users and a more advanced shopping cart service to engage your tablet users.
Creating Responsive Web Design
A responsive Website uses the same URL irrespective of whether it is accessed from a desktop PC, smartphone or tablet. A mobile Website, on the other hand, has a different URL, which can automatically be redirected from your regular Website by applying a simple auto redirect code.
In case you have an existing Website for your business, you may not necessarily need to create a separate responsive Website from scratch. The chances are that an experienced designer may be able to substitute your present site with a new responsive design. Of course, this may not be possible at all times with all Websites. Adapting this new design to your Website would also increase your cost factor.
So which One should I Choose for My Business?
The answer to the above question depends on your own business needs and requirements. Here is a broad guide to help you understand which option would be better for your business:
In case you are looking to setup a Website in the least possible time, incurring the least possible expense, creating a simple mobile Website would be your best option. This basic Website would be designed to support standard mobile devices and would answer your customers’ basic queries, such as location info, contact number, email address and so on.
Creating a separate mobile Website is quite affordable and also easy to maintain. This system also gives you multiple DIY options to create templates, insert content and images and so on into your Website.
Working with responsive Web design is much more complex than creating a separate mobile Website. However, this system has its advantages as well. For one, it is easier to update a responsive Website than a regular mobile Website. The former also increases the chances of being more prominently displayed on a search engine, as it is more optimized for it.
Though more expensive to create as compared to a mobile Website, this type of Website facilitates the insertion and management of advertisements, tracking, redirect, payment and other codes.
A regular mobile Website undoubtedly lets you connect and interact effectively with your customers. But an RWD could work out more beneficial for you, as it minimizes maintenance in the long run and also adjusts itself to suit the needs of the maximum possible number of mobile users. Provided that you have the required technical and financial resources at hand, therefore, it would be most desirable to setup a responsive design for your Website.