The Apple App Store is an application distribution platform for the iOS, which is the proprietary of Apple Inc. This store enables users to browse and download both free and paid apps via the iTunes Store. iOS developers get 70 percent of the revenue of the sales of their app, whereas 30 percent goes to Apple.
The App Store was initially introduced on July 10, 2008, via an update to iTunes. On July 11, the iPhone 3G was introduced and came preloaded with iOS 2.0.1, as also with support for the App Store. in January 2011, the App Store touched the 15 billion app download mark. As of February 2012, over 700,000 apps were recorded to be available on the App Store.
Apple follows a strict process for app approval, as outlined in a detailed fashion in their SDK agreement. The apps are tested both for efficiency and reliability.
Inspired by the tremendous success of the Apple App Store, many others started their respective app stores as well. The Google Play Store, originally referred to as the Android Market, is currently Apple’s biggest rival, though it still has a long way to go to catch up with the latter’s numbers.
Currently, users can access the Apple App Store via iTunes and also from their various iOS devices, such as the iPhone, iPod Touch and iPad.
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