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Mobile App Marketing - How to Engage Your Mobile App User

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There is one aspect of mobile app marketing that has to be addressed in detail. That is the ways in which app developers have to engage their mobile app users and also ensure that they repeatedly use the app.

The many mobile apps available for different mobile systems today result in an enjoyable, media-rich, experience for the end user. However, the focus should lie in engaging content rather than merely number of app downloads.

Here is a detailed how-to section on engaging mobile users with your mobile app.

Difficulty: Average
Time Required: Depends

Here's How:

  1. Understand the Mobile Sphere

    Developing apps for mobile is very different from developing for the Web. Since mobile users are much more fickle, you, as a mobile app developer, should think of constantly incorporating novel features in your app.

    For instance, incorporating voice commands, location-based services, multi-touch gestures, and so on, would entertain users, thereby encouraging them to come back for more.

  2. Focus on Quality

    First look to give quality to your users. Be consistent in your approach to developing your app and then and only then, think of monetizing the same. Once you have succeeded in your app promoting efforts, you can then think of combining your app with ad-supported content.

    With mobile being the focus among users today, you can definitely make immense profits with in-app advertising and paid content. But you first need to establish your app in the market.

  3. Build an Online Presence

    Build an online presence for your mobile app. Promote it as much as you can – this is the way you can drive targeted traffic towards your app. Create some sort of feedback mechanism, so that you can interact with your users and get their feedback as well.

    Keep updating both your Website and your app, so that you are always offering something new to your users.

  4. Integrate with Mobile Social Networks

    Mobile social networking is in like never before. Use this to your advantage. Integrate your app with popular social networks such as Facebook. This will help you in two ways. Firstly, users will not have to sign in separately to their favorite network. Secondly and more importantly, they will talk about your app to their contacts, which obviously means, more business for you.

    Also try to enable social tagging, which enables users to add descriptive keyword content to your app.

  5. Promo Deals

    If possible, offer your mobile app users promotional deals from time to time. Using these in combination with location-based services would enhance your business many times over.

    For instance, monitor your customers’ user behaviour and try offering special deals and coupons to customers from stores closest to places they visit most often.

Tips:

  1. See to it that your app is always updated and accessible to the user at all times.
  2. Try to make your app compatible with a variety of devices, including feature phones.
  3. Always offer users a secure online environment - take special care to protect their passwords and other sensitive information.
  4. Ask users to rate your app while they are still using them, rather than during uninstall.
  5. Constantly update your own knowledge and marketing skills. Follow the masters in the business and learn the tricks of the trade from them.

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