Congratulations on developing your first mobile application. The next step is to promote the same to let people know that it exists. But before going into marketing and promotion of your app, you first have to think giving it an appropriate name. So how do you name your mobile app?
Naming your mobile app requires a great deal of thought. Not only should the name be closely connected to the app’s functions, but it should also be something users can instantly identify the app with. Here are 8 tips to help you with naming your mobile app.
1. App Relevance and Ease of Pronunciation
Your app name should relate to its functions. Choose a name that most closely describes the app. Also make it easy for users to remember and pronounce. This will increase your app’s chances in the marketplace.
2. Check if Name is Present
Check if there is already an app by the same or a similar name in any of the app stores, before submitting the same to an app store. Take care not to have too similar a name for your own app, as it may run into copyright issues at a later time. It will also create unnecessary competition for your app.
3. App Name for Marketplace Ranking
Your app name has to uniquely identify with the app’s functions. The name of your mobile app and the list of keywords that you submit along with it are most vital to its success in the marketplace. Every character in your 100-character keyword listing, counts. Hence, make sure to optimize all those characters to the best extent possible. Separate each keyword with a comma and include plurals and synonyms wherever they apply.
Also include the phrases “free”, “lite” or “cheap” wherever applicable. This will drive additional traffic to your app.
4. The SEO Factor
A clever SEO strategy would keep your app ahead in the ranking. SEO, which is short for Search Engine Optimization, is a way to let top search engines such as Google “find” you easily and list you among their earliest search results. Remember to use keywords that are most searched by users. Use Google Adwords or similar keyword search tool for this purpose.
Also, use maximum keywords in your app description. This will increase your search ranking with Google.
5. App URL Naming for SEO
Your app URL is also an important aspect for SEO. Needless to say, the name of your app will be used as the URL filename by default. Remember not to use irrelevant or special characters in your app name, as this might end up causing an error in URL generation.
6. Formatting App Description
Formatting the app description is yet another aspect you need to look into, before submitting your app. This description will be shown on both on the app store you submit the app to and on your app webpage. Make sure that your app description does not exceed the maximum character limit. Also remember to put in the most important points of your app in that description.
7. Categorizing Your App
Categorizing your mobile app is about as important as giving it an appropriate name. This helps in overall app marketing, so that you can enhance the general reach of your app. Choose a category that has the least competition and also a decent enough keyword ranking. MobClix is one very effective tool to let you gauge the existing competition between the several categories in the app marketplace. At least, it lets you get a good idea of the best categories you can place your app in.
8. Test Your App Name
If possible, test your app name among a closed group of trusted people, before actually submitting your app. feedback from this group will help you estimate the efficacy of your mobile app.
Naming your mobile app can have a marked influence on the success of your app in the app marketplace. Of course, the quality of your app is what finally matters to the end-user. But in order to reach more users, you need to make sure you name your mobile app right. Follow the above tips and take that extra step in succeeding with your mobile app.