Mobile brand marketing has reached practically every industry today, what with companies vying with each other for a larger portion of mobile consumer attention. The same is the case with restaurants and food chains all over the world. Even the biggest food chains such as McDonald’s, KFC and so on, are using brand marketing to reach more and more mobile customers. Mobile marketers are constantly conducting extensive marketing campaigns to analyze mobile consumer behavior and understand what it is that attracts mobile consumers towards certain types of mobile advertisements. Here are some brand marketing strategies you could use to enhance your restaurant or food chain business.
Keep in Touch with Your Mobile Customer
Make sure that you are always keeping in touch with your mobile customers. Keep sending them SMS reminders about your restaurant, discounts, deals, special menus and so on. Include your address, contact details, location map and so on, within the SMS. Also keep your message short and to-the-point. Bulk SMS’ are an affordable way of reaching your mobile customers. Make full use of this facility to retain your existing customers and also to reach more users out there.
Use Sponsored Bulk SMS Services
There are several free bulk SMS services available to mobile marketers today, which you can use to your advantage to reach the maximum number of customers. Such providers function on the financial backing offered by their sponsors and hence, their SMS’ would include ads from the sponsors. Advertising by way of these services is very beneficial, as it comes at no extra cost for you. The only disadvantage of using free, sponsored, SMS services is that it may make your company appear slightly downmarket in the eyes of the user.
Engage Your Mobile Customer
Engage your customer with surveys, polls, quizzes and so on. This gives them the impression of being an active part of your business, thus adding the personal touch. Offer poll participants and winners coupons, deals or discounts – this will help retain your present customers, while also attracting new ones to your business. You could also partner with other companies to offer exciting gifts to the winners. This would make the going even better for you.
Offer Location-Based Deals
Many food chains keep up a constant offer of discounts, deals and coupons on an everyday basis. This helps pull in a lot more deal hunters. Following this strategy to attract mobile customers yields much better results, as the mobile user is always online. It would get even better if you can use location-based apps to supply relevant info and offer irresistible deals to your customer, when he or she is in your area of operation. Location is in today and with most mobile users opting for smartphones, your business could boom, using this technology.
Create a Mobile Website
Creating a mobile Website is vital for the success of your business. Make sure it is easy for the mobile user to navigate your Website on his or her smartphone. You should also think of making the Website compatible for different mobile devices, so that you are able to reach a wider range of mobile users. Test your Website thoroughly before release and make sure that it is constantly updated.
Create Mobile Apps
Mobile app branding will prove to be very helpful for further enhancing your restaurant business. Create entertaining mobile apps, with your restaurant name appearing prominently on it. Target the younger generation, as they are the ones who most use such apps. You can also make use of the existing mobile social apps or mobile gaming apps to reach a wider audience. Link your mobile app to your Facebook or Twitter account, so that the mobile user is always updated on your most recent activities.
Mentioned above are some of the most time-tested mobile marketing strategies for restaurants. You can also gather a marketing team to plan out some more tactics and campaigns to enhance your business.
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